August 10, 2021
If you’re a veteran of SMS marketing, you understand its value to your overall strategy. After all, SMS has higher open and click-through rates than email. And when you target the right person with the appropriate content, you’re bound to have a meaningful interaction.
Of course, that’s if your message gets to your user, which can’t happen if you trigger spam filters. Fortunately, there is helpful guidance to help you stay compliant when texting with your leads or customers. Keep reading for an overview on how to avoid being marked as SMS spam.
You want to make sure you only send relevant, helpful content to your users. Mobile carriers Sprint, AT&T, Verizon, and T-Mobile also want that. They don’t want to lose their customers, so they protect them from others who abuse the right to text someone.
Mobile carriers use automated filtering processes to prevent spam from ever reaching their customers’ phones. However, a text that gets through can be seen as “spammy” to its end-user. In this scenario, that person would mark it as spam on their own. If they continue to receive non-compliant messages, they could block your number. Mobile carriers can then blacklist the number you use for SMS for repeated abuse. When that happens, you can’t engage with anyone who uses that carrier, eliminating potentially thousands or hundreds of thousands of leads and customers.
It’s important to note that more often than not, you run the risk of being marked as spam when you’re mass texting a group of people. If you’re sending small amounts of texts or communicating with someone 1:1, your chances of being marked as spam diminish. With that said, you should also be careful of what you’re sending, no matter what. Here’s what you should know to avoid the dread “spam” bin:
And most importantly, be mindful. Follow basic marketing etiquette like not promoting anything harmful, deceitful or illegal, contextualizing your content, identifying yourself, using clearly defined CTAs, and messaging at a reasonable hour. When crafting your message, you should look at it and ask yourself whether or not you’d mark it as spam. If you would, chances are your audience would, too!
No one wants to be marked spam – especially when you have a great campaign to text your users. By using these guidelines, you should avoid spam filters and engage with your audience. SMSZap also makes it easy to create, send, and monitor text messages. It even has a robust knowledge base with helpful articles on SMS compliance that you can always reference on top of this blog!