February 17, 2021
SMS messaging and virtual events took on a new meaning in 2020. In fact, these two marketing tactics soared in popularity as companies tried to navigate a “new normal.”
SMS was used for emergency alerts, last-minute reminders, and personalized communication as people socially distanced. In-person conferences, trade shows, meet-ups, and everything in between switched to a remote experience for safety. Yet, despite being slightly born out of necessity, each strategy doesn’t appear to be slowing down.
So, what would happen if you combined SMS messaging with a virtual event? Businesses who’ve already melded the two would say success. Schools and college campuses have found a blend of text message marketing and remote events beneficial in 2020 and look to keep up the new trend.
Curious to learn more? Keep reading to see how colleges and other similar institutions can use SMS marketing for virtual tours.
You can’t really have a tour, virtual or not if no one signs up to attend! For younger generations who prefer to communicate through their smartphones, an SMS campaign is the way to go. San Diego State University recognized this and empowered their enrollment services to send “personalized text messages and important reminders to incoming freshmen.” Reminders included information about campus tours, including the ability to sign up, ask questions, and confirm their time.
Other ways to use SMS for recruiting:
You should host any large virtual event on a platform with reliable connectivity and high-quality visuals. In other words: You probably shouldn’t Livestream your tour on Facebook if you have many people attending (this could work for a smaller audience, however).
More methods to make your virtual event stand out:
Once their tour is over and enough time has passed, follow up with your prospective students. Some ideas for post-tour campaigns include:
Don’t let the fact that it may not be possible to hold an in-person tour hold you back! Prospective students deserve to get a similar experience that others have had in the past. Fortunately, SMS marketing and virtual technology make it possible. And with these guidelines, you should be able to host a great virtual campus tour, using SMS as the starting, middle, and ending points.